Fintech category leader: 247 editorial placements, +38 DR

The Position

A fintech with strong product and content had a backlink gap to two top-three competitors — both held DR80+ profiles built over five years of digital PR. Without authority, the content ceiling was always going to bind.

The Programme

A 12-month editorial outreach engine was set up: linkable-asset production (original research, sector reports, calculators), digital PR placements aligned to publisher news cycles, and a HARO/expert-quote system with senior team members as named contributors. No PBNs, no exchanges, no link farms — every placement editorially justified.

Outcome

247 editorial links earned across the year. Average referring domain DR of 82. Domain rating climbed 38 points — closing the gap to the category leader. Pages targeting head terms moved from positions 8–15 into the top three across the brand's commercial portfolio.